Carter Executes Detailed Plan Perfectly
by Martin Willoughby
Originally Published August 9,2010 in the
Mississippi Business Journal
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Marketing is a very common business concept, but one that I find is interpreted and applied very differently by business people. Marketing is often seen as a luxury, and not a necessity, so it is often first on the chopping block during budget cuts. Hundreds, if not thousands, of marketing books are published each year trying to influence the way business leaders plan and execute their marketing strategies. Over the years, Al Ries, Jack Trout, Robert Cialdini and Seth Godin are a few of the authors and consultants that have risen above the pack to make a major impact on the way we think about marketing. For most entrepreneurs who don’t have a direct background in marketing, sorting through the various theories of marketing can be a difficult thing. Part of the confusion lies in how we think about advertising, public relations, sales, and marketing.